Tatte Bakery & Cafe | Privacy Policy

TATTE PRIVACY POLICY

Tatte Holdings, LLC and its direct or indirect subsidiaries (collectively, “TATTE,” “we,” “us” or “Company”) respect your privacy, and we are committed to protecting it through our compliance with this privacy policy (“Policy”). We adopted this policy to describe our policies and practices regarding the personal information we collect about consumers and options consumers may have concerning their information.

This Policy, more specifically, is intended to provide consumers with information about how we collect, use, disclose, retain, and safeguard certain of the personal information we gather about them through online and offline channels such as when you access or use our website or mobile applications (collectively, “Site”) or through other channels including but not limited to when you visit one of our locations, in-store kiosks or portals, or in-store internet access that we own or operate, phone, e-mail or text interactions, in-person events, viewing or interacting with our online advertisements, applications or e-mails, social media interactions on our websites and other third party websites such as social media sites, viewing our e-mails, or through our authorized services providers.

Please read this Policy carefully before using the Site or otherwise submitting personal information to us. By accessing or visiting the Site or providing your personal information, you indicate your understanding that the collection, use, disclosure, and retention of your personal information is subject to the terms of this Policy and our Terms of Use found at tattebakery.com/terms. Except as otherwise noted, any capitalized terms not defined in the Policy have the meaning set forth in the Terms of Use.

If you do not consent to the collection, use, disclosure, and retention of your personal information as described in this Policy, please do not provide us with such information.

This Policy does not apply to third-party websites accessible through our Site.

Personal Information We Collect

As described below, we may collect or may have collected in the preceding 12 months the following categories of personal information (“PI” or “personal information”). We may add to the categories of PI we collect and the purpose(s) we collect and use it. In those cases, we will inform and update this section of the Policy.

Identifiers – such as name, postal address, e-mail address, phone number, account name, date of birth, Social Security number, driver’s license number, photograph, passport number, unique personal identifier, online identifier, Internet Protocol address, e-mail address, account name, or other similar identifiers.

Personal information under California Civil Code Section 1798.80(e) – such as name, signature, physical characteristics or description, address, telephone number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.

Protected status – such as citizenship, ethnic background, gender, or other similar identifiers.

Commercial information – such as products and services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Internet or other electronic network activity – such as browsing history, search history, a consumer’s interaction with an internet website, application, or advertisement.

Biometric information – such as an individual’s physiological, biological, or behavioral characteristics used or is intended to be used singly or in combination with each other or with other identifying data, to establish individual identity.

Geolocation data – such as location information while using one of our apps.

Audio, electronic, visual, thermal, or similar information – such as identifiable information obtained about you from voice-mail messages, while speaking with our service representatives, including on the telephone, and captured by video cameras.

Professional or employment-related information – such as information on job applications, information needed during onboarding for payroll and benefits, and information needed for evaluating performance.

Consumer profile – such as inferences drawn from any of the information identified above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, and behaviors.

Sensitive personal information – particularly as applicable for employees and job applicants, this information may include a Social Security, driver’s license, state identification card, or passport number; account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; precise geolocation; racial or ethnic origin; religious or philosophical beliefs; union membership; contents of mail, e-mail, and text messages unless we are the intended recipient of the communication; genetic data; biometric information; health information; and information regarding sex life or sexual orientation.

Personal information does not include publicly available information from government records and deidentified or aggregated consumer information. You acknowledge and understand that any biometric data collected in connection with your use of Apple, Inc. or Google, Inc. technology is not shared with TATTE and TATTE does not have access to any of your biometric data, which will be stored on your own device.

How Long We Retain Your Information

We retain your personal information for as long as necessary to provide you products and services, while you have an open account with us, and to fulfill the purposes outlined in this Privacy Policy, unless we have or deidentified or deleted your personal information in response to a request to delete. We may retain your personal information for longer if it is necessary to comply with our legal obligations or reporting obligations, resolve disputes, collect fees, etc. or as permitted or required by applicable law. We may also retain your personal information in a deidentified or aggregated form so that it can no longer be associated with you. To determine the appropriate retention period for your personal information, we consider various factors such as the amount, nature, and sensitivity of your information; the potential risk of unauthorized access, use or disclosure; the purposes for which we process your personal information; applicable legal requirements.

Business or Commercial Purposes for Which We Collect or Disclose Your Information

In general, we will use the personal information we collect only for the purpose it was collected, for compatible purposes, as permitted or required by law, as necessary to carry out our contractual duties and obligations, and as otherwise provided in this Policy. For example, we may use your personal information in the following ways:

To Operate Our Site, Facilities or Services. We may use your personal information to: administer and enable use, review, improve, and monitor our website, applications, online services, physical locations, and in-store kiosks or portals.

For Internal Use. We may use your personal information to operate our business, such as in the following examples:

•If you create a TATTE account or enroll in the Rewards Program, we may collect your name, address, phone number, e-mail address, date of birth, password, preferences and any additional information you choose to submit such as a credit card. We use this information to provide the services you request, process payments, contact you via e-mail or regular mail about new products, services, content, or information that we think may be of interest to you.
•If you shop with us or place an order, we may collect your name, address, phone number(s), e-mail address, billing information (including credit/debit card number and expiration date), and, if applicable, the names, addresses, and phone numbers of gift recipients. We use this information to process and fulfill your order and as otherwise described in this Policy.
•We may contact your gift recipients regarding new products and services that we think may be of interest to them.
•When you interact with any of our social media accounts or pages, we may collect personal information you provide or make available through that page or site. If you choose to link or login to your TATTE account with or through a social networking service, TATTE and that service may share certain information about you and your activities with each other.
•When you use our Site or applications, we may collect your IP address or device identifier automatically. We may be able to determine your location based on the IP address. When you use our app, we may collect your precise location (e.g., your GPS coordinates). If you allow your device to provide us with this information, we use it to make improvements to our products and services, and to provide recommendations and deliver relevant targeted advertising.
•When you download or access certain features of the Site, such as our mobile application, we may collect information about your location to provide you with information on products and services that you request, process orders, personalize content and experiences on the Site.
•We may automatically collect a unique numerical identifier assigned to you by a first-party cookie when you use our services. We use this information to identify you, provide the services, keep you logged in, prevent fraud, and provide you with targeted information and offers.
•We may collect your device identification information automatically when you use our services to monitor your use and the effectiveness of our services, to identify you, and to provide you with targeted information and offers.
•We may create records of goods or services purchased or considered, as well as purchasing or consuming histories or tendencies to measure the effectiveness of our services and to provide you with targeted information, advertisements and offers.
•If you contact us via phone, we may record the call and when you visit one of our locations, we may collect your photographic or video image.
•We use this information to monitor our customer service, maintain the security of our systems and physical locations, and train employees.
•We may collect your date of birth and other information about your preferences when you provide it to us, such as your favorite store, ordering preferences or favorites, allergen or other dietary information, or other information that you may choose to provide. We use this information to respond to your requests, improve the services, and send information and advertisements to you. We may analyze your actual or likely preferences through a series of computer processes. On some occasions, we may add our observations to your internal profile. We use this information to gauge and develop our marketing activities, measure the appeal and effectiveness of our services, applications, and tools, and to provide you with targeted information, advertisements, and offers. We may use any of the categories of information listed above for other business or operational purposes compatible with the context in which the personal information was collected.

To Communicate with You. We may use your personal information to communicate with you, including sending messages about the availability of our Site, security, or other product or service-related issues. (You may change your communication preferences at any time. Please be aware that you may not be able to opt-out of receiving service messages from us, including security and legal notices, except as otherwise provided under law.) We may also send you administrative or account-related information to keep you updated about your account and the Site. Such communications may include information about Policy updates, confirmations of your account actions or transactions, security updates or tips, or other relevant transaction-related information. Site-related communications are not promotional in nature.

To Provide Support Services. We may use your personal information to provide support services and engage in quality control activities concerning our products and services.

To Enforce Compliance with Our Terms and Agreements or Policies. When you access or use our Site, you are bound to our Terms of Use and this Policy (which is incorporated into our Terms of Use and made a part thereof). To ensure compliance, we may process your personal information in connection with monitoring, investigating, preventing, and mitigating prohibited, illicit or illegal activities on our Site. We may also process your personal information to investigate, prevent or mitigate violations of our internal terms, agreements or policies; enforce our agreements with third parties and business partners; and for other purposes related to the services we provide to you, operation of our business, or your application for or employment with us.

To Ensure the Security of the Services. We may process your personal information as necessary or appropriate to protect the rights, property, security, and safety of our employees, applicants, and customers, our information systems, and the public. Keeping you safe may require us to process your personal information, such as your device information, activity information, and other relevant information. We use such information to combat spam, malware, malicious activities or security risks; improve and enforce our security measures; and to monitor and verify your identity so that unauthorized users do not gain access to your information.

To Maintain Legal and Regulatory Compliance. Our business is subject to certain laws and regulations which may require us to process your personal information. For example, we may collect your age to comply with laws that restrict collection and disclosure of personal information belonging to minors. We may also use your personal information to respond to law enforcement requests, as required by applicable law, court order, or governmental regulations, and for other lawful processes or public safety purposes.

To Engage in Marketing Activities. We may process your contact information or information about your interactions with us to send you marketing communications and keep you updated about the Site and our business; provide you with information about events or other materials; and deliver targeted marketing to you.

Other Purposes. We may use your personal information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.

Sources of Information

We may collect your personal information from the following sources:

You. We may collect information that you provide during your interactions with us such as through our Site, by e-mail, or when you communicate with us online, by phone, or at one of our locations. We may also collect information when you attend an event, or participate in a sweepstakes, contest, promotion, or program we sponsor. We may collect information when you are an applicant for employment with us and employed by us. We may also collect information through certain online tracking tools, such as browser cookies, flash cookies, and web beacons.

Related entities and affiliates. We may collect information about you from our affiliates and other related parties including joint ventures.

Service providers and contractors. We may collect your personal information from service providers or contractors who collected information about you that is needed to provide you products or services or in connection with your application for or employment with us.

News outlets, social media, surveys, and certain third parties. In the course of performing our services or marketing activities, or in connection with your application for or employment with us, we or third parties on our behalf may conduct research and other activities resulting in the collection of PI about you.

**Information collected automatically (subject to opt-out). ** As you navigate through and interact with our Site, we may compile statistical information concerning your usage of the Site through analytics services, such as those provided by Google Analytics. To do so, we may collect certain information about your equipment, browsing actions and patterns, including:

Details of your visits to our Site, such as traffic data, location data, logs and other communication data and the resources that you access and use on the Site.

Information about your computer and internet connection, including your IP address, operating system, and browser type.

Information about the type of device you are using, mobile ad identifiers, the time and length of your visit, and the website that referred you to our Site.

Information about your preferences to make your use of the Site more productive, via the use of cookies. For more information on cookies, please see the Cookies, Tracking, and Certain Communications section below. We may use this information to generate aggregate statistics about visitors to our Site. Please check your web browser if you want to learn what information your browser sends or how to change your settings.

**Your Choices. **You have the right to limit the information you provide us. If you choose not to provide us certain information we request, however, we may be unable to provide you access to certain of our services and/or content.

We may sometimes send you e-mail communications about our products and services. To opt-out of receiving these communications, please click the “unsubscribe” link in the applicable communications or take other similar action to opt-out, as available (e.g., by using a designated webform that we may make available for such purpose).

Cookies, Tracking, and Certain Communications

We use cookies and other web technologies to collect and store certain types of information when you visit the Site. A cookie is a small file consisting of letters and numbers that automatically collect certain information from you. This file uniquely identifies and recognizes your browser or device and transmits information back to the server. Depending on the cookie type, it may perform functions such as remembering your user preferences, improving the quality of your visit, recording the website pages you view, remembering the name or address you entered during a visit, or delivering ads that are targeted to your interests and browsing activity.

Types of Cookies.

First and Third Party Cookies: First party cookies are generally placed on your computer or device by the website you are visiting. For example, we may use a first party cookie to improve website security. Third party cookies are placed on your computer or device by a source other than the website you are visiting in order to enable third-party features such as advertising, analytics, videos, or interactive content.

Essential or Strictly Necessary Cookies: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually set in response to actions taken by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. These cookies do not store any personally identifiable information.

Performance and Functionality Cookies: Although these are non-essential cookies, they help the website perform and function as designed. For example, performance and functionality cookies may help the website display videos, enable chat sessions, or recognize whether you visited the website before.

Analytics Cookies: These cookies track your usage of the website. The information these cookies collect can be used for various purposes such as understanding how visitors use the website, site and content customization, or advertising and marketing.

Advertising Cookies: Advertising and marketing cookies perform functions such as helping customize your website experience, personalizing ads based on your online activities and interests, measuring the effectiveness of ads, preventing an ad from reappearing, and serving you targeted advertisements. Information from these cookies may be disclosed to third parties or third parties may place these cookies on your computer or device. Advertising and marketing cookies may track your online activities.

Generally, the Site uses essential, functional, and performance cookies to function and perform as designed; analytics cookies to understand how you use the Site, improve its functionality, and other related purposes; and advertising cookies to help us with our advertising and marketing activities. We and our third-party partners and service providers may collect and track information about your online activities over time and across different websites, applications, and devices.

**Web beacons. ** Pages of our Site and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us to perform functions such as count users who have visited those pages or opened an e-mail and for other related Site statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Analytics. We may use third-party analytical tools, including Google Analytics, a web analytics service provided by Google, Inc. (“Google”), to help us better understand how you use our Site. These analytical tools will place cookies or other tracking technology on your computer or device to collect information about your activity related to, and usage of, the Site. The information collected by these analytical tools will tell us things such as which search engine referred you to our Site, how you navigated around our Site, what you purchased, and other information to help us to better serve you with more personalized information and product offerings. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies.

In the event a third-party provider of analytical tools will have access to personal information, such as your name, address, phone number or precise location, we contractually require such third-party provider to limit its use of information to perform services for us and to maintain all information it collects and analyzes for us securely and in confidence. Such third parties may not share your information with anyone else, or use it for any other purpose, except on an aggregated, basis.

Targeted Marketing. We may partner with third-party advertising companies who utilize cookies or other tracking technologies to collect information about you when you use the Site. These cookies and other technologies are used to provide advertisements about goods and services that may be of interest to you. These third parties may collect information about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based advertising or other targeted content. They may use persistent identifiers to anonymously track your Internet usage across other websites in their networks beyond our Services. Such third parties may, with sufficient data from various sources, be able to personally identify you.

**Cross-Device Technologies. ** We and our service providers may use collected information to establish connections among related web browsers and devices (such as smartphones, tablets, computers, and TVs) for targeted advertising, analytics, attribution, and reporting purposes. We and/or our service providers may match your browsers or devices if you log into the same online service on multiple devices or if your devices share similar attributes that support an inference that they are used by the same person or household. This means that your online behavior (information about your activity on websites or apps on your current browser or device and your device’s geolocation (which may include specific longitude and latitude)) may be combined with information collected from your other browsers or devices. For example, our service providers may use this information to deliver an ad on your tablet or smartphone, to limit the number of times you see an ad across your devices, and to help measure the effectiveness of advertising campaigns across devices.

Embedded Content. The Site contains embedded content (e.g., videos) which may place third party cookies on your device that track your online activity to enhance your experience or assess the success of their application. We have no direct control over the information these third party cookies collect, and you should refer to their website privacy policy for additional information.

**Social Media Sharing. ** This Site may offer social media sharing features or other integrated tools, which let you share actions you take on this website with other media, and vice versa. These features may collect information about your IP address and which page you are visiting on our Site, and they may set a cookie or employ other tracking technologies. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the third party that provides the social sharing feature. Social media sharing features and widgets are either hosted by a third party or hosted directly on our Site. Your interactions with those features are governed by the privacy policies of the companies that provide them. For more information about the purpose and scope of data collection and processing in connection with social media sharing features, please visit the privacy policies of the third parties that provide these features.

Controlling Cookies, Your Choices, and Opting Out of Targeted Advertising

Cookies. You may control cookies, including preventing or stopping the installation and storage of cookies, through your browser settings and other tools. Most browsers will allow you to block or refuse cookies. However, you may need to manually adjust your preferences each time you visit a site. For more information, see the Help section of your browser. Please note that if you block certain cookies, some of the services and functionalities of our Site may not work.

IMPORTANT: BY USING THE SITE, YOU CONSENT TO THE PROCESSING OF ANY PERSONAL INFORMATION FOR THE PURPOSES AND FUNCTIONS DESCRIBED ABOVE.

Communications and Advertising Preferences. You may update or change certain communication and advertising preferences by (1) logging into your registered account and updating the relevant account setting, or (2) changing your device’s relevant settings for our mobile apps. If you no longer want us to collect information through our mobile apps, please uninstall them.

You may also attempt to opt out of certain targeted marketing practices in web browsers and mobile applications by following the instructions below. For all the below third-party options, TATTE cannot verify these processes and disclaims any responsibility. Please note that you will need to opt out separately on all of your browsers and devices, as each opt-out will apply only to the specific browser or device from which you opt out. If you delete or reset your cookies or mobile identifiers, change browsers, or use a different device, any opt-out cookie or tool may no longer function, and you will have to opt out again. Note that some service providers may also make their own opt-out process available. Please note that even if you choose to opt-out of receiving targeted advertising, you may still receive advertising about TATTE.

Web Browser Opt-Out: To opt out in web browsers, please visit the Network Advertising Initiative Consumer Opt-Out Page at www.networkadvertising.org/choices and the Digital Advertising Alliance Consumer Choice page at www.aboutads.info/consumers.

Mobile Application Opt-Out: To opt out in mobile apps, please visit the Network Advertising Initiative Mobile Device Opt Outs page at https://thenai.org/opt-out/mobile-opt-out/, and learn about the Digital Advertising Alliance’s AppChoices tool at www.aboutads.info/appchoices to adjust the advertising preferences on your mobile device.

Location Opt-Out: If you do not want to use your location for targeted marketing purposes, you may adjust your location preferences on your computer, browser, or mobile device. You can also stop the collection of location information by uninstalling our app from your device.

Google Analytics Opt–Out. To limit our collection of data via Google Analytics on our websites, visit the sites only from browsers on which you have installed Google Analytics’ opt-out browser add-on.

**Do Not Track. **“Do Not Track” is a privacy preference that you can set in your Internet search browser that sends a signal to a website that you do not want the website operator to track certain browsing information about you. However, because our Site is not configured to detect Do Not Track signals from a user’s computer, we are unable to respond to Do Not Track requests.

Disclosures of Personal Information

In general, we will not disclose your personal information except with your consent and as described in this Policy. We may disclose your personal information for the same reasons that we may use it, as described in this Policy, which includes disclosing it to our affiliates and non-affiliates, as we deem necessary to carry out those purposes. We endeavor to choose affiliates and non-affiliates whose standards for the protection of data match ours.

The following identify the categories of third parties to whom we may disclose personal information we may collect about you, as described above.

**Third parties as directed by you. ** We may disclose your personal information to the third parties to whom you direct.

Services providers. We may disclose your personal information to certain service providers such as those who provide catering and food delivery services, administer consumer promotions, analyze data, process and fulfill orders you place, provide directions or maps, customer service, payment processing, marketing and advertising services, professional services, debt collection services, information technology services, payroll, benefits, and other employment-related services, and data storage services. We might also authorize our service providers to collect personal information on our behalf.

Business partners. We may disclose your personal information to our business partners for purposes of collaborating on providing services to you. These business partners should also have their own privacy statements that set forth the manner in which they will collect, use, and disclose personal information. Where applicable, we encourage you to review each such business partner’s privacy statement.

Advertising or social media partners. We may disclose your personal information to advertising or social media partners or allow them to collect personal information about you. One such purpose may be for cross-contextual advertising.

Governmental authorities and other third parties. We may disclose your personal information as necessary to comply with federal, state, or local laws, civil, criminal, or regulatory inquiry, investigation, subpoena, or summons, cooperate with law enforcement agencies concerning conduct or activity that we reasonably and in good faith believe may violate federal, state, or local laws, detect, investigate and prevent fraud or other unlawful activities, protect and defend ourselves, our property, our employees, our customers, and our users, and exercise or defend legal claims.

Affiliates and successors to all or portions of our business. We may disclose your personal information with certain direct or indirect affiliates or subsidiaries of our parent company. If all or part of our business is sold, we may disclose personal information in preparation for or as part of that transaction.

Third Party Website Links and Third-Party Integrations

Some portions of our Site may contain links to other websites on the Internet that are neither under our control nor maintained by us. Such links do not constitute an endorsement by us of those other websites, the content displayed therein, or the persons or entities associated therewith. You acknowledge that we are providing these links to you only as a convenience, and you agree that we are not responsible for the content of such websites. Your use of these other linked websites is subject to the respective terms of use and privacy policies located on the linked websites.

If you place an order on a delivery website, your use of that website is subject to its terms of use and privacy policy.

We may also provide links to third party integrations. Third party integrations are websites or platforms that synchronize with our Site to provide you additional functionality, tools, or services such as maps, sending requested information, etc. You acknowledge and agree we are not responsible for the availability of third party integrations and do not endorse and are not responsible or liable for any content, advertising, goods, services or other materials on, available through, or provided by such integrations. We are not responsible for the privacy or other practices of such sites and cannot guarantee the security of personal information that you provide, or is collected by, such sites. We encourage you to review the privacy policies and terms and conditions on those integrations.

E-mail and SMS Communications

We may collect your e-mail address via cookies and pixels on the Site through the use of trusted third-party partners. These partners may combine your e-mail information with other information they have access to such as mailing address so that we may send relevant marketing offers to you via direct mail.

You may elect to receive text messages from us. When you sign up to receive text messages, we will send you information about promotional offers and more. These messages may use information automatically collected based on your actions while on our Site and may prompt messaging such as cart abandon messages. To the extent you voluntarily opt to have SMS notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number or when you read a text message. You may opt out of receiving text messages at any time by texting “STOP” to our text messages. Data obtained through the short code program will not be shared with any third parties for their marketing reasons or purposes.

Our Site and Children

Our Site is not intended for children under the age of 18. We do not knowingly collect personal information on individuals under the age of 18. IF YOU ARE UNDER 18, DO NOT USE OR PROVIDE ANY INFORMATION ON THIS SITE OR THROUGH ANY OF ITS FEATURES, REGISTER WITH THE SITE, MAKE ANY PURCHASES THROUGH THE SITE, OR PROVIDE ANY INFORMATION ABOUT YOURSELF TO US, INCLUDING YOUR NAME, ADDRESS, TELEPHONE NUMBER, EMAIL ADDRESS, OR ANY SCREEN NAME OR USERNAME YOU MAY USE. If you believe personal information was provided to us by someone under 18, please contact us immediately at contact@tattebakery.com. Notwithstanding the foregoing, we may permit job applicants or employees that are 16 or 17 years old whose personal information we may collect, use, and share for purposes consistent with such roles.

You must be 18 years old to register or create an account with us without parental consent. By personally creating an account with us, you represent you are at least 18 years old.

Security

We take precautions to protect data and information under our control from misuse, loss or alteration. Our security measures include industry-standard physical, technical, and administrative measures to prevent unauthorized access to or disclosure of your information, to maintain data accuracy, to ensure the appropriate use of information, and otherwise safeguard your personal information. However, no system for safeguarding personal or other information is 100% secure and, although we have taken steps to protect your personal information from being intercepted, accessed, used or disclosed by unauthorized persons, we cannot fully eliminate security risks associated with personal information.

Please recognize that protecting your personal information is also your responsibility. We ask you to be responsible for safeguarding the password, security questions and answers, and other authentication information you use to access our Site.

Applicable Law

This Policy is governed by the laws of the State of Delaware, without regard to its conflict of laws principles. Jurisdiction for any claims arising under or out of this Policy shall lie exclusively with the state and federal courts within the State of Delaware. If any provision of this Policy is held by a court or other tribunal of competent jurisdiction to be invalid, illegal or unenforceable for any reason, such provision will be eliminated or limited to the minimum extent such that the remaining provisions of these terms will continue in full force and effect and in the manner most favorable to TATTE.

Notice to Site Users Located Outside the U.S.

The Company operates in accordance with the laws of the U.S. When you access our Site from outside the U.S., we may transfer the PI that we collect from you to a location outside of your jurisdiction, including the U.S. The data protection laws in these jurisdictions may not provide you with the same protections as those of your jurisdiction. By using this Site, you acknowledge that these laws may provide a different standard of protection and you consent to the transfer of your personal data to other jurisdictions, including the U.S.

Changes to this Policy

We reserve the right, at our sole discretion, to change, modify, add, or remove portions of this Policy at any time. If this Policy changes in the future, we will let you know by posting the updated policy in our Site with the most recent modification date. Please check the Site periodically for changes. Your continued use of our Site, any rewards programs, or contacting our guest services center, means you acknowledge and understand our current and updated Policy.

Contact Us

If you have questions, you can contact us by:

E-mailing us at contact@tattebakery.com.

Accessibility

Persons with disabilities may obtain this notice in alternative format upon request by contacting us at contact@tattebakery.com

## STATE SPECIFIC NOTICES

CALIFORNIA RESIDENTS

This section supplements and amends the information contained in the Policy with respect to California residents. The other provisions of the Policy continue to apply, except as modified in this California section.

Shine the Light

If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information by certain members of the Company to third parties for the third parties’ direct marketing purposes. Requests may be made one time per calendar year. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we disclosed customer information for the immediately prior calendar year (e.g., requests made in 2022 will receive information regarding 2021 sharing activities). You may submit your request using the contact information in this Policy.

California Consumer Privacy Act

The following provisions describe our policies and practices regarding the collection, use, and disclosure of personal information, including information we obtain when you access or use the Site, or through other channels (e.g., phone and e-mail conversations, when you visit our locations or attend our events, or through our authorized services providers), in accordance with the California Consumer Privacy Act, as amended (“CCPA”).

Any terms defined in the CCPA have the same meaning when utilized in this section. The other provisions of the Policy continue to apply except as modified herein.

Please read this section carefully before using the Site or submitting information to us. By accessing or visiting the Site, or submitting personal information to us, you indicate your understanding that the collection, use, and sharing of your information is subject to the terms of this section and our Terms of Use. Except as otherwise noted, any capitalized terms not defined in this section have the meaning set forth in the Policy and Terms of Use.

Sources of Information

We may collect your personal information from the following sources:

You. We may collect information that you provide during your interactions with us such as through our Site, by e-mail, or when you communicate with us online, by phone, or at one of our locations. We may also collect information when you attend an event, or participate in a sweepstakes, contest, promotion, or program we sponsor. We may collect information when you are an applicant for employment with us and employed by us. We may also collect information through certain online tracking tools, such as browser cookies, flash cookies, and web beacons.

Related entities and affiliates. We may collect information about you from our affiliates and other related parties including joint ventures.

Service providers and contractors. We may collect your personal information from service providers or contractors who collected information about you that is needed to provide you products or services or in connection with your application for or employment with us.

News outlets, social media, surveys, and certain third parties. In the course of performing our services or marketing activities, or in connection with your application for or employment with us, we or third parties on our behalf may conduct research and other activities resulting in the collection of PI about you.

Information collected automatically (subject to opt-out). As you navigate through and interact with our Site, we may compile statistical information concerning your usage of the Site through analytics services, such as those provided by Google Analytics. To do so, we may collect certain information about your equipment, browsing actions and patterns, including

Details of your visits to our Site, such as traffic data, location data, logs and other communication data and the resources that you access and use on the Site.

Information about your computer and internet connection, including your IP address, operating system, and browser type.

Information about the type of device you are using, mobile ad identifiers, the time and length of your visit, and the website that referred you to our Site.

How Long We Retain Your Information

**Disclosures of Personal Information
**
In general, we will not disclose your personal information except with your consent and as described in this Policy. We may disclose your personal information for the same reasons that we may use it, as described in this Policy, which includes disclosing it to our affiliates and non-affiliates, as we deem necessary to carry out those purposes. We endeavor to choose affiliates and non-affiliates whose standards for the protection of data match ours.

The following chart describes the categories of personal information we may collect or may have collected about you in the preceding 12 months and, for each category, identifies the categories of third parties to whom we may disclose that information and the purposes of collection and use.

You acknowledge and understand that any biometric data collected in connection with your use of Apple, Inc. or Google, Inc. technology is not shared with TATTE and TATTE does not have access to any of your biometric data.